HutchersonAssociations should strive for overlap between value proposition and affinity products; remember that discounts are commonplaceAffinity programs have long been common at associations, although they usually generate only a small part of most organizations' overall revenue. But with revenue sources like meetings hit hard in recent years, should associations give their affinity programs a second look?The National Propane Gas Association has had two task forces explore that question in recent years, according to Christine Hutcherson, senior director of membership. The group has found no magic bullet so far, and she noted that other associations she contacted had… Read More